I write, edit, design, and create corporate identity documents that define brand, style, and marketing. Click on the links below to see full versions of the documents.
Prince George’s County Planning Department Style Guide
I authored, defined, crafted, and designed this entire document to ensure consistency throughout the department for all external documents. The key to solid branding is maintaining a consistent look and feel to communications.
Cottage City, MD branding plan
The town came to us looking for a new logo but we realized their real issue was a lack of brand. We offered a one-page branding plan as a place to start before tackling a new logo. A branding plan helps define a logo that works with your strategy.
US-China Business Council look book
I edited, defined, and designed this entire document as a marketing tool for recruitment of new members. This book is a quick look at the services USCBC offers and the benefits to membership.
State export reportI edited the data and report, as well as designed all the visual communication for the US-China Business Council’s annual report about each state’s exports and how they relate to the China market.
I edited the data and report, as well as designed all the visual communication for the US-China Business Council’s annual member survey about multinational company’s views of China as an operating market.
Base PowerPoint templates create consistency through presentations, which enhances corporate branding. I created the style, design, and content for the Planning Department’s branded presentations with the flexibility to add tailored material within those styles.
Las Vegas Review-Journal Onboarding material
I was part of a team that authored and edited all the material for the Review-Journal onboarding book. I also designed the entire book and interviewed the corporate executives to create their profiles. This book is given to new hires to orient them to the culture at the Review-Journal and serve as a quick reference to policies and procedures.
Las Vegas Review-Journal quarterly newsletter
I was part of a team that edited and authored all content for the internal company magazine that highlights staff accomplishments — within and outside the workplace. I also crafted the style guide and designed the template for the newsletter. The newsletter is aimed at improving communication and morale at all staff levels.
Carly Brockinton 