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CARLY D. BROCKINTON

Communications expert with more than a decade of editing and design experience, leadership training and management skills.

EXPERIENCE

Maryland-National Capital Park and Planning Commission  Publications specialist, 6/17-present

  • edit and design community plans and zoning documents for the Prince George’s County Planning Department
  • design flyers and public notices about pending changes to planning laws
  • create infographics about the communities planners serve to demonstrate needs and explain resource allocation
  • create visually compelling web graphics for department activities
  • Accomplishments: created, authored, edited, and designed department style guide to ensure consistency in external documents and legal county plans

US-China Business Council  Senior editor, 11/15-5/17

  • recruit writers, edit, design and schedule content for flagship magazine for nonprofit that offers business expertise for multinational companies
  • manage, budget and edit biweekly international email newsletter about government policies and regulations in China that affect member companies in the United States
  • create and design infographics and edit content for reports, white papers, press releases and advisories, surveys, OpEds, articles, one-pagers, social media and website
  • adjust content coverage based on website analytics to respond to readers’ interests
  • Accomplishments: redesigned and relaunched China Business Review to include digital magazine issues with print capabilities, created an editorial calendar, engaged member companies to write for nonprofit’s publications

The Advocate  Night news editor, 1/14-4/15

  • train, mentor, coach and supervise a team of 20 editors and designers
  • weigh and determine coverage of breaking news based on well-honed news judgment and knowledge of audience
  • manage the production of three daily newspapers in a deadline-driven, constantly adapting content hub
  • design, edit copy for accuracy, grammar and clarity, write headlines and compose display copy for three daily front pages while managing every news page my team produced
  • envision, research and generate explanatory infographics and visual storytelling devices
  • Accomplishments: improved the overall attractiveness and readability of each paper as demonstrated by increased circulation of about 20 percent, an award-winning staff and positive public reaction.

Las Vegas Review-Journal  Assistant City Editor, 9/12 – 12/13

  • identify the best angle of a news story, assign reporters and edit content for clarity, accuracy, thoroughness of reporting, grammar and style
  • advocate for placement of stories in print and on web based on newsworthiness and reader interest and employ SEO techniques
  • supervise a team of 12 reporters, interns and freelancers who handled the cops, courts, health and breaking news beats and provided immediate, near-real time updates online
  • lead a team that was proud to be the first and most accurate at reporting breaking news and dedicated to enterprise and investigative reporting
  • push content and encourage team to engage audience and sources through website and social media
  • Accomplishments: promoted into management to guide daily news coverage after completion of a leadership program
Las Vegas Review-Journal  Page designer, 7/05 – 9/12

West Hawaii Today  Page designer, 5/04 – 07/05
Richmond County Daily Journal  Copy editor/page designer, 4/03 – 5/04

  • conceive and execute design concepts for most prominent pages of daily papers including 1A, local news, feature and business sections
  • edit stories for accuracy, grammar and detail and write eye-catching headlines, sidebars and short-form information
  • design reader-friendly graphics that explain complex information and theories in a simple visual manner
  • Accomplishments: promoted to be lead, 1A designer at largest, flagship paper in the company and later nominated to highly selective leadership program and entrusted to test, evaluate and recommend new content management system for nationwide company

HONORS

  • 1st place Best Front Page Design, Nevada Press Association
  • 1st place Best Overall Design, Nevada Press Association
  • 2nd place Best Page Designer, Louisiana Press Association
  • 2nd place Best Page Designer, Nevada Press Association
  • 1st place Best Special Section, North Carolina Press Assocation
  • 2nd place Front Page Design, South Carolina Press Association
  • Best news story, The (Rock Hill, S.C.) Herald
  • 2 on-the-spot awards from Department of Defense

SKILLS

  • Adobe Creative Suite
    • InDesign
    • InCopy
    • Photoshop
    • Illustrator
    • Flash
    • Acrobat
  • WordPress
  • Drupal
  • Social media
  • Mailchimp
  • Google Drive
  • DTI
  • News Edit
  • NewsEngin
  • Harris
  • Basecamp
  • Microsoft Office
    • Word
    • Excel
    • PowerPoint

EDUCATION

Winthrop University

Bachelor of Arts
Major: Journalism
Minors: Political science & social sciences
Merit scholarship, Dean’s list, Pi Sigma Alpha (political science honor society)