• Manage public outreach and voice through traditional and digital campaigns including
  four social media channels, email campaigns, and events working closely with subject matter experts and senior leadership.
• Edit and design all public-facing print and digital assets, including layout, design, and technical editing of legislative plans in excess of 300 pages using Adobe Creative Suite.
• Prioritizing and managing an average of 30 ongoing projects with varying deadlines
• Maintain and analyze metrics related to marketing and outreach to adjust campaigns based on Google Analytics to improve SEO and engagement.
• Create and launch a new resource allocation tool to manage projects, staff/labor hours, and approvals; which eliminated more than 20 percent of labor hours in duplicative work loads.
• Appointed to serve on the committee that developed the training program for the organization, which includes diversity, equity, and professional development.
• Serve on the Diversity Council to ensure inclusivity in all Commission work programs.
• Concept and edit videos, photos, and short-form pieces for social media.
• Innovated a new internal communications system of monthly emails and virtual chats
  during the pandemic.

Calvert County American Little League
Marketing and Public Relations Manager, 10/21-06/23
Sponsorship Manager, 10/21-10/22

• Craft communications and marketing plan to increase both registration and sponsorship
  revenue.
  • Registration grew year over year by 35 percent
  • Social media audience grew 155 percent and reach improved by 458 percent,
    year over year
  • Sponsorship revenue grew year over year by 266 percent
• Liaise with another nonprofit to give more than 80 families free sports equipment in
  Spring 2022.
• Plan and execute the league’s largest annual event, Opening Day, attended by more
  than 2,000 people, local businesses, and local officials.
• Redesign league logo and launch rebranding campaign.
• Design 22 new team logos and launch a merchandise store.
• Write press releases and create relationships with local media and other nonprofit
  organizations.
• Write, edit, and design email newsletters distributed through mass email software.
• Redesign, update, and maintain the website.

US-China Business Council  Senior editor, 11/15-5/17

The Advocate  Night news editor, 1/14-4/15

Las Vegas Review-Journal  Assistant City Editor, 9/12 – 12/13

• Supervised a team of 12 reporters and interns plus a team of about 8 freelancers who
  handled the cops, courts, health, local and state government, and breaking news
  coverage and provided immediate, near-real time updates online.
• Guided staff in researching and analyzing public data, budgets and spending, and
  long-term projects as well as daily events. This team was responsible for the majority of
  the daily content researched, reported, edited, and published within hours.
• Promoted into management to guide daily news coverage after completion of a highly
  selective leadership program.
• Advocated for placement of stories in print and on web based on newsworthiness and
  reader interest and employ SEO techniques.

• Manage public outreach and voice through traditional and digital campaigns including
  four social media channels, email campaigns, and events working closely with subject matter experts and senior leadership.
• Edit and design all public-facing print and digital assets, including layout, design, and technical editing of legislative plans in excess of 300 pages using Adobe Creative Suite.
• Prioritizing and managing an average of 30 ongoing projects with varying deadlines
• Maintain and analyze metrics related to marketing and outreach to adjust campaigns based on Google Analytics to improve SEO and engagement.
• Create and launch a new resource allocation tool to manage projects, staff/labor hours, and approvals; which eliminated more than 20 percent of labor hours in duplicative work loads.
• Appointed to serve on the committee that developed the training program for the organization, which includes diversity, equity, and professional development.
• Serve on the Diversity Council to ensure inclusivity in all Commission work programs.
• Concept and edit videos, photos, and short-form pieces for social media.
• Innovated a new internal communications system of monthly emails and virtual chats
  during the pandemic.

Calvert County American Little League
Marketing and Public Relations Manager, 10/21-06/23
Sponsorship Manager, 10/21-10/22

• Craft communications and marketing plan to increase both registration and sponsorship
  revenue.
  • Registration grew year over year by 35 percent
  • Social media audience grew 155 percent and reach improved by 458 percent,
    year over year
  • Sponsorship revenue grew year over year by 266 percent
• Liaise with another nonprofit to give more than 80 families free sports equipment in
  Spring 2022.
• Plan and execute the league’s largest annual event, Opening Day, attended by more
  than 2,000 people, local businesses, and local officials.
• Redesign league logo and launch rebranding campaign.
• Design 22 new team logos and launch a merchandise store.
• Write press releases and create relationships with local media and other nonprofit
  organizations.
• Write, edit, and design email newsletters distributed through mass email software.
• Redesign, update, and maintain the website.

US-China Business Council  Senior editor, 11/15-5/17

The Advocate  Night news editor, 1/14-4/15

Las Vegas Review-Journal  Assistant City Editor, 9/12 – 12/13

• Supervised a team of 12 reporters and interns plus a team of about 8 freelancers who
  handled the cops, courts, health, local and state government, and breaking news
  coverage and provided immediate, near-real time updates online.
• Guided staff in researching and analyzing public data, budgets and spending, and
  long-term projects as well as daily events. This team was responsible for the majority of
  the daily content researched, reported, edited, and published within hours.
• Promoted into management to guide daily news coverage after completion of a highly
  selective leadership program.
• Advocated for placement of stories in print and on web based on newsworthiness and
  reader interest and employ SEO techniques.

Experienced leader certified in marketing and editing
carlybrockinton@gmail.com | 704-796-5655 | http://www.CarlyBrockinton.com

KEY ACCOMPLISHMENTS

• Social media: Increase social media audience by 195 percent; National Grand Prize and Award of Excellence winner in consecutive years for social media
• Digital Marketing: Increase nonprofit’s sponsorships by 266 percent through digital marketing campaign; dual certified by DMI and American Marketing Association, Google Ad search certified;
• Branding: Author and design brand style guide for 200+ employee organization and ensure training and adherence
• Design: Recruited to work with a team of former U.S. Ambassadors to design eye-catching advocacy work targeted at the State Department; Multiple national awards for design over the span of 20+ years
• Strategy: Create communications and social media plan for one of the state’s largest government organizations and measure performance; Award of Excellence in marketing campaigns
• Leadership: Graduated from a highly-selective 36-hour leadership course in 2012; effectively lead teams of 25+ people

Maryland-National Capital Park and Planning Commission  

Senior Public Affairs and Marketing Specialist, 2/22-present
Diversity Council member, 1/23-present
Publications Specialist, 6/17-2/22

• Certified editor, American Copy Editors Society
• Professional Certified Marketer, American Marketing Association
• Certified Digital Marketer, Digital Marketing Institute
• Google Ads Search Certified, Google